Applied Electronics and Engineering (Batteries Plus & Bulbs)

AEE Applied Electronics and Engineering is a dynamic startup dedicated to delivering innovative products and solutions that enhance maintenance practices and asset reliability for industrial and commercial clients. The company proudly owns and operates a Batteries Plus franchise (formerly known as Batteries Plus Bulbs), the nation's leading and fastest-growing specialty retailer in batteries, lighting, key fobs, and device repair services. Founded in 1988 and headquartered in Hartland, Wisconsin, Batteries Plus has established a nationwide network of hundreds of locations, providing an extensive selection of 25,000+ battery solutions and 15,000+ lighting options, along with expert services for both retail consumers and commercial accounts.

Through this franchise affiliation, Longview, Texas, will now benefit from its own dedicated Batteries Plus stores, bringing reliable, high-quality power and lighting solutions directly to the local community and surrounding businesses.

AEE integrates this established retail foundation with forward-thinking engineering expertise to serve the industrial and commercial sectors. The company is developing and prototyping advanced tools, including 3D modeling for spatial management and object representation, infrared thermography inspections, vibration analysis, sound analysis, and other predictive maintenance technologies. These solutions enable clients to proactively monitor equipment health, minimize downtime, optimize performance, and extend asset lifespans in demanding operational environments.

Commercial B2B operations of Batteries Plus is scheduled to commence at the beginning of Q2 2026, followed by the opening of retail store. The company has already initiated hiring to support this exciting growth phase and startup journey.

Committed to bridging proven retail services, Applied Electronics and Engineering positions itself as a trusted partner for businesses seeking efficient, technology-driven approaches to facility management, power reliability, and equipment predictive maintenance.